2016 Winners


The Strategy Awards recognize the role of planning by celebrating the best marketing and advertising strategy work being done in Canada.

Produced by strategy, Canada's national marketing industry magazine and news site, the Strategy Awards were presented at strategy's Agency of the Year show on November 8th in Toronto. The awards were developed in association with the Account Planning Group of Canada, under the guidance of an advisory board comprised of senior execs from all sides of Canada's marketing industry.

Pictured: GRAND PRIX winner: Ontario Women's Directorate - #WhoWillYouHelp (Leo Burnett Toronto)

WINNING CASES

Grand Prix
Ontario Women's Directorate - #WhoWillYouHelp (Leo Burnett Toronto)
Cause/Public Service
GOLD: Ontario Women's Directorate - #WhoWillYouHelp (Leo Burnett Toronto) SILVER: SickKids Foundation - Life Unpaused (Cossette) SILVER: The Canadian Centre for Gender & Sexual Diversity - The Gay Sweater (Saatchi & Saatchi Canada )
Game Changer
SILVER: Ontario Women's Directorate - #WhoWillYouHelp (Leo Burnett Toronto) SILVER: Liberal Party of Canada - Trudeau Election Campaign (Bensimon Byrne) BRONZE: Raising the Roof - Coming Soon (Leo Burnett Toronto)
Connection Strategy
GOLD: Wrigley Canada - Skittles Holiday Pawn Shop (BBDO) GOLD: La grande guignolée des médias - The Face of Poverty is Changing (TAM-TAM\TBWA) SILVER: Cineplex - Lily & the Snowman (Zulu Alpha Kilo) SILVER: Raising the Roof - Coming Soon (Leo Burnett Toronto)
Challenger Strategy
SILVER: Tangerine - Hard Work (john st.) BRONZE: The Canadian Centre for Gender & Sexual Diversity - The Gay Sweater (Saatchi & Saatchi Canada ) BRONZE: Interac - Be in the Black (Zulu Alpha Kilo)
Evolution Strategy: Keeping it Fresh
SILVER: Honey Nut Cheerios - Bring Back the Bees (Cossette) SILVER: Raising the Roof - Coming Soon (Leo Burnett Toronto) BRONZE: Mondelēz - Ritz Cracker Cutter (FCB Toronto)
Turnaround Strategy
SILVER: Liberal Party of Canada - Trudeau Election Campaign (Bensimon Byrne) BRONZE: Nature Valley - 3 Generations (Cossette) BRONZE: Ovarian Cancer Canada - Ladyballs (GREY Canada)
Niche Strategy
SILVER: Liberal Party of Canada - Trudeau Election Campaign (Bensimon Byrne) SILVER: Penningtons - #iwontcompromise (lg2) BRONZE: Milk West - Snack Time (DDB Canada)
Launch Strategy
BRONZE: Spotify Canada - Music For Your World (Anomaly) BRONZE: GM Canada / Chevrolet - Chevrolet Spark Launch (McCann Canada)
GOLD CREATIVE CATALYST
Ontario Women's Directorate - #WhoWillYouHelp (Leo Burnett Toronto)
For submission inquiries, please contact Clare O'Brien at cobrien@brunico.com.
For partnership inquiries, please contact Neil Ewen at newen@brunico.com.