Eligibility

Timeline

All entries must have been in market between April 20th, 2024 and April 17th, 2025.

All entries must be created, with all necessary materials and payment submitted by Thursday, April 17th, 2025 at 11:59pm ET.

No campaigns entering Strategy Awards 2025 may have been entered into a previous year's Strategy Awards, unless a significant new strategy or creative was implemented (and this will need to be clearly outlined in the case doc). 

All entries should be:

Created by a Canadian company, or the Canadian arm of a global company. Work may have appeared and/or been created for markets outside of Canada, but the insights, strategic and creative planning must be the sole/original thinking and work of a Canadian planner.

Entries will be evaluated online, so must contain or provide online access to all elements required for judging.

Entrants must have copyright permission for any images, music or video content contained in their submission.

Please declare if - and how - AI was used in the process of developing/creating/executing your entry. If AI was employed, please add a brief overview of how it was used.

Please also flag if AI was used to help craft/produce your case study or write your submission, and if so, please confirm that no third-party copyrights have been breached.

Entries must meet Canadian advertising regulations & standards; entries assessed as offensive to viewers will be disqualified.

It is the entrant's responsibility to select the correct category and to ensure that their entries meet the eligibility requirements. The Strategy Awards does reserve the right to move submissions into categories deemed suitable, however, entries submitted in incorrect categories or that are ineligible will not be refunded.

Entries that are incomplete, ineligible, or removed by/at the request of the Entrant after payment will not be refunded.