Guidelines & Fees

All entries must include a 600-850 word case summary, describing your entry, including the challenge, key insight, the idea, the plan and results. 

Judges will assess the degree to which your ideas and strategic approach stood out, solved brand problems, affected change and influenced behaviours, so please give the jury context on the impact of your entry. Also include info supporting the extent to which your planning insights had any brand impact beyond immediate planning goals (such as being adopted globally, or triggering changes to ongoing marcom strategy). 

Do you have what it takes to win? Tell the jury how your strategy was pivotal to the success of the campaign, support that with metrics (that can reasonably be tied to the program) as well as any other factors that show overall brand impact and outcome. Case writers need to provide a description of strategic planning's unique contribution to each entry.

In addition, all entries must include a visual component to support the written entry. Case summary videos are encouraged but not mandatory.

For a full breakdown of what to include within your case summary, and required formatting, please review our Material Requirements page.

All entries must have been in market sometime between April 20th, 2024 and before April 17th, 2025.

No campaign entered into this year's Strategy Awards may have been entered in previous Strategy Awards, unless a significant new strategy or creative was implemented (and this will need to be clearly outlined in the case doc). 

Please declare if - and how - AI was used in the process of developing/creating/executing your entry. If AI was employed, please add a brief overview of how it was used.

Please also flag if AI was used to help craft/produce your case study or write your submission, and if so, please confirm that no third-party copyrights have been breached.

Entries must meet Canadian advertising regulations & standards; entries assessed as offensive to viewers will be disqualified.

Please read the information below carefully for more info on submission requirements.

Submission Checklist:

By the closing deadline of Thursday, April 17th, 2025 at 11:59 p.m. ET, you must:

Complete the Online Entry Form. At any time during the preparation of your entry, you may save and return to the Entry Dashboard to change or add new information to any of your entries. When you return to add more information to your entry, you must click "Edit" to proceed.

Upload required files in support of your entry. This must include the work as it was available to the public, and may also include case summary materials as well.

Submit payment for each entry:

Early Bird Entry Fee: (Before March 14th, 2025 at 5:00 p.m. ET)

$335 for single entry and $305 for subsequent entries by the same agency.

APG members EB rate is $305 for a single entry and $275 for subsequent entries. 

Regular Entry Fee: (March 14th at 5:01 p.m. - March 28th, 2025 at 5:00 p.m. ET)

$385 for a single entry and $355 for subsequent entries by the same agency.

APG members rate is $355 for a single entry and $325 for subsequent entries.

Late Entry Fee: (March 28th at 5:01 p.m. - April 17th, 2025 at 11:59 p.m. ET)

$445 for a single entry and $415 for subsequent entries by the same agency.

APG members rate is $415 for a single entry and $385 for subsequent entries.

You will be prompted to pay these fees by Visa, Mastercard or AMEX.

If payment is not received by the final entry deadline, entries will not proceed to the judging stage.

All payments are final. Any ineligible or withdrawn entries cannot be refunded.