Guidelines & Fees

To enter, please include a 500-750 word case summary, describing your entry, including the challenge, key insight, the idea, the plan and results. 

 

Judges will assess the degree to which your ideas and strategic approach stood out, solved brand problems, affected change and influenced behaviours, so please give the jury context on the impact of your entry. Also include info supporting the extent to which your planning insights had any brand impact beyond immediate planning goals (such as being adopted globally, or triggering changes to ongoing marcom strategy). 

 

Do you have what it takes to win? Tell the jury how your strategy was pivotal to the success of the campaign, support that with metrics (that can reasonably be tied to the program) as well as any other factors that show overall brand impact and outcome.


The extent to which your strategy not only achieved planning goals, but had an impact on broader marcom and brand direction are areas that judges will assess, so please include any such info relevant to your entry. 

 

In addition, please submit a visual component to support the written entry. Summary videos are welcome but not mandatory.

 

For a full breakdown of what to include within your case summary, and required formatting, please review our Material Requirements page.

 

All entries must have been in market sometime between May 1st, 2021 and before May 16th, 2022.

 

No campaign entered into this year's Strategy Awards can have been entered in previous Strategy Awards, unless a significant new strategy or creative was implemented (and this will need to be clearly outlined in the case doc). 

Please read the information below carefully for more info on submission requirements.

 

 

Submission Checklist:

By the closing deadline of Monday, May 16th, 2022 at 11:59 p.m. ET, you must:

 

Complete the Online Entry Form. At any time during the preparation of your entry, you may save and return to the Entry Dashboard to change or add new information to any of your entries. When you return to add more information to your entry, you must click "Edit" to proceed.


Upload visual components in support of your entry.

 

Submit payment for each entry:

 

Early Bird Entry Fee: (Before April 11th, 2022 at 5:00 p.m. EDT)

$275 for single entry and $245 for subsequent entries by the same agency.

APG members EB rate is $250 for a single entry and $220 for subsequent entries. 

 

Regular Entry Fee: (April 11th at 5:01 p.m. - April 29th, 2022 at 5:00 p.m. ET)

$325 for a single entry and $295 for subsequent entries by the same agency.

APG members rate is $300 for a single entry and $270 for subsequent entries.

 

Late Entry Fee: (April 29th at 5:01 p.m. - May 16th, 2022 at 11:59 p.m. ET)

$375 for a single entry and $345 for subsequent entries by the same agency.

APG members rate is $350 for a single entry and $320 for subsequent entries.

You will be prompted to pay these fees by Visa, Mastercard or AMEX.

For registration inquiries, contact Alisha Tabilin at 1-416-408-2300 x282 or atabilin@brunico.com.