Guidelines & Fees

All entries must include a 500-750 word case summary, describing your entry, including the challenge, key insight, the idea, the plan and results. 

Judges will assess the degree to which your ideas and strategic approach stood out, solved brand problems, affected change and influenced behaviours, so please give the jury context on the impact of your entry. Also include info supporting the extent to which your planning insights had any brand impact beyond immediate planning goals (such as being adopted globally, or triggering changes to ongoing marcom strategy). 

Do you have what it takes to win? Tell the jury how your strategy was pivotal to the success of the campaign, support that with metrics (that can reasonably be tied to the program) as well as any other factors that show overall brand impact and outcome.

In addition, all entries must include a visual component to support the written entry. Case summary videos are encouraged but not mandatory.

For a full breakdown of what to include within your case summary, and required formatting, please review our Material Requirements page.

All entries must have been in market sometime between May 16th, 2022 and before May 5th, 2023.

No campaign entered into this year's Strategy Awards may have been entered in previous Strategy Awards, unless a significant new strategy or creative was implemented (and this will need to be clearly outlined in the case doc). 

Please read the information below carefully for more info on submission requirements.

Submission Checklist:

By the closing deadline of Friday, May 5th, 2023 at 11:59 p.m. ET, you must:

Complete the Online Entry Form. At any time during the preparation of your entry, you may save and return to the Entry Dashboard to change or add new information to any of your entries. When you return to add more information to your entry, you must click "Edit" to proceed.

Upload required files in support of your entry. This must include the work as it was available to the public, and may also include case summary materials as well.

Submit payment for each entry:

Early Bird Entry Fee: (Before March 27th, 2023 at 5:00 p.m. ET)

$305 for single entry and $275 for subsequent entries by the same agency.

APG members EB rate is $275 for a single entry and $245 for subsequent entries. 

Regular Entry Fee: (March 27th at 5:01 p.m. - April 17th, 2023 at 5:00 p.m. ET)

$355 for a single entry and $325 for subsequent entries by the same agency.

APG members rate is $325 for a single entry and $295 for subsequent entries.

Late Entry Fee: (April 17th at 5:01 p.m. - May 5th, 2023 at 11:59 p.m. ET)

$415 for a single entry and $385 for subsequent entries by the same agency.

APG members rate is $385 for a single entry and $355 for subsequent entries.

You will be prompted to pay these fees by Visa, Mastercard or AMEX.