Meet Our Judges

Co-chairs

Andre Louis
President
The&Partnership

André is an accomplished strategic thinker and passionate advocate of the power of creativity to better brands, businesses and the world we live in.

With a broad base of international experience spanning a range of industries, André is a quick study and loves learning the dynamics of new categories. He prides himself on his ability to make small things big, and big things simple.

His collaborative nature and management skills have equipped him to lead teams and organizations recognized for delivering progressive solutions to the most challenging marketing situations.

Lisa Mack
Vice President, Brand Marketing
TELUS

As Vice-President, Brand, at TELUS, Lisa leads the integrated brand and marketing efforts across the organization, including brand strategy and marketing, social media, consumer insights and creative services. With the mission to make TELUS one of the world’s most trusted brands, Lisa and her team are strategically focused on continually driving business growth, positioning TELUS as a global technology powerhouse, and reinforcing TELUS’ leadership in social capitalism.

 

Lisa is a dynamic leader and creative thinker with over 15 years of experience leading brand, marketing communications, and digital transformations for well-known Canadian brands. Lisa joined TELUS in 2014 to help build innovative end-to-end digital experiences for the B2B segment. Using data to drive creative and impactful brand experiences, Lisa led the Marketing Communications & Customer Insights portfolio for TELUS mobility’s three brands TELUS, Koodo and Public. Prior to joining TELUS Lisa held management positions at Publicis Canada, where she was responsible for leading key strategic accounts including Rogers Communications, Canada Post, PayPal and others.

 

Lisa is an active member of the Canadian marketing community, is Chair of the Canadian Marketing Association’s Creativity Council, and an annual judge of the CMA Awards spanning multiple disciplines, and has spoken at a variety of industry events and is regularly featured in a variety of industry publications and podcasts, such as Strategy Magazine and Marketing News Canada. Lisa lives in Toronto with her husband and two children.

Jury

Matt Ball
Head of Strategy
VMLY&R

Nadia Beale
President
MSL Group

I oversee MSL's (Publicis Groupe’s PR agency) daily operations and led its transformation into one of Canada’s most respected communications agencies. With a track record of uninterrupted growth at the company over several years, I have demonstrated how earned media, social media and influencer marketing can enrich a business and its reputation; and contribute to tangible growth.

My passion for pushing the boundaries of PR and elevating it into a true strategic advantage for brands has put me at the forefront of some of this country’s most innovative and iconic campaigns from organizations like P&G, Walmart, WKKC (formerly Kelloggs), Amazon and Indigo. 

As a deeply committed community advocate, I launched our community giving practice—MSL Cares—that brings our team together to back to local causes while volunteering our time as a collective.

Simon Cazelais
Director, Global Marketing Strategy & Innovation
BRP

Simon Cazelais is Vice-President of Global Brand Strategy and Innovation at BRP. He manages a global portfolio of brands such as Ski-Doo, Sea-Doo, Can-Am, and Lynx, overseeing Global CX Strategy, Brand Strategy and Consumer Engagement. In 2019, he launched the BRP’s commercial innovation lab, BRP-X, and its first incubated venture, Uncharted Society, a global powersports adventure service.

He has been working in the field of marketing and communication for over 15 years. For nearly a decade he worked at Bleublancrouge, one of the largest Canadian independent advertising agency, where he held the role of VP Strategy and Development and of President and Partner. During his 9 years at Bleublancrouge, he supported companies in their strategic development, growth and transformation. In 2018 he became Head of Growth and Business Development at Lune Rouge Venture Fund before joining BRP in April 2019.

Simon has also taught the performance of sponsorship programs at HEC Montreal as well as at the University of Montreal for several years in his capacity.

His work has been recognized on numerous occasions such as the Cassies, Media Innovation Awards, WARC Effectiveness Award, Shopper Marketing Awards, Prix Idéa, Festival of Media Global, Créa, Boomerang, Marketing Awards, and Cannes Lions. In 2017, he won the prestigious Marketer on the Rise award from the American Marketing Association. Since 2018, he sits on the Board of Directors of Collège Notre-Dame.

Fanny Chabot
Executive Vice-President, Brand Strategy
Folk

Fanny co-founded Folk in 2015, a brand strategy consultancy inspired by people, and now part of the Tadiem collective. With a background spanning 9 years in France, she honed her skills, graduating from a master’s program in marketing at the Université Sorbonne in Paris, and launching her career at Ogilvy & Mather and DDB. Upon returning to Canada, she made her mark at TAXI Montréal before co-founding Folk.

A natural leader and mentor to strategists, Fanny has more than 20 years of experience working in brand communications. Her perpetual curiosity and slightly rebellious spirit fuel her approach as a strategist. With her deep comprehension of human behavior and keen analytical edge, Fanny helps teams craft the right brand narrative that connects people and drives tangible results.

AJ Jones
CSO
McCann

AJ is first and foremost a fan of creative problem solving and the power of advertising. In a
career that has involved working in multiple markets in Europe and North America, AJ has had
the good fortune of working on some of the world’s most famous brands and elevating some
hidden gems previously unknown. Having judged both creative and effectiveness shows across
a number of regions AJ is well dialled in to identifying great work. AJ sits on McCann
Worldgroup’s Global Strategic Leadership Council and since joining McCann Canada AJ has
helped bring the agency to 3 rd in the Strategy Agency of the Year.

Laura Kim
Chief Strategy Officer
Edelman

As Chief Strategy Officer of Edelman Canada, Laura brings a unique, powerful style of strategy to every aspect of the business. Her background in cognitive psychology, extensive experience in global brand transformation, and constant integration of strategy and creative delivers disproportionate growth for her clients.  

Throughout her career in the US and Canada, Laura has consistently created change at scale: building research and strategy at SapientNitro; co-creating the innovation group at Leo Burnett Chicago; and growing category-leading brands such as Unilever, Tencent, McDonald's, Tim Hortons, Pfizer, and Allstate. Laura’s work has been recognized at Cannes, D&AD, The One Show, Jay Chiat Awards, Clio Awards, Effie Awards, and more.


Michelle Lee
Freelance Strategist and Principal
Uncommon Sense

Michelle is a seasoned marketing strategy leader with a proven track record of delivering effective business results and disruptive insights for brands across a broad range of industries. She has worked at multi-national agencies including Ogilvy & Edelman as well as boutique/independent shops including Rethink and ?WhatIf! Innovation. In 2021, Michelle founded Uncommon Sense, a strategic consultancy that brings together brand and digital strategy, research, innovation and behavioural science in order to deliver an uncommon perspective that makes awfully good sense.

Lisa Mazurkewich
Head of Marketing
Subway

Lisa Mazurkewich is a strategic marketing professional with leadership experience building iconic brands and delivering outstanding performance. Mazurkewich is passionate about coupling consumer understanding with strategic, creative and digital capabilities to deliver integrated campaigns and new product innovation. Her brand history includes Ulta Beauty, Starbucks, Bacardi, TJX, Fire & Flower and P&G. Since joining Subway Canada in August of 2022, Mazurkewich has made positive, lasting impacts, including executing hugely successful brand campaigns such as "Subway Series" and "Eat Fresh Refresh."

Julian Morgan
Partner, Head of Strategy
Rethink

Julian Morgan is a Partner and Head of Strategy at Rethink Toronto. 

His work has earned worldwide recognition. His work has earned worldwide recognition, having won awards such as the Grandy at the International ANDY Awards and multiple Cannes Gold Lions for Creative Strategy and effectiveness. His talent lies in solving simple problems in ways that bring brands closer to culture. By doing so brands get catapulted into the spotlight, even catching the attention of celebrities like Jimmy Fallon and Steven Colbert.

As a passionate advocate for diversity in advertising, Julian mentors young strategists from diverse backgrounds. His belief is that different viewpoints lead to more creative solutions that benefit everyone. Without more perspectives advertising will continue to be homogeneous. 

Bob Park
Chief Brand Officer
GE Appliances

Bob Park is the Chief Brand Officer for GE, Café, Monogram and Haier Appliances in Canada. In addition to corporate communications and branding, his responsibility encompasses strategy, public relations, digital, advertising, promotions, and E-Commerce initiatives. Drawing on more than 15 years of B2B/B2C sales and marketing experience, including leadership roles with globally recognized home electronics and computer brands, he is a proponent of digital innovation as well as a retail execution strategist. Bob has been recognized for championing women's equity initiatives as well as spearheading corporate involvement with Canada Soccer. Bob also serves the Canadian marketing community on the Strategy Magazine CMO Council and CMO Council Global Advisory Board.

Ryan Roberts
SVP, Group Strategy Director
Leo Burnett

Ryan Roberts oversees strategy at Leo Burnett Toronto as SVP, Group Strategy Director. Previously, Ryan held strategy positions at McCann, CP+B, and Zig, He also led global brand strategy while client-side at Scotiabank.

Throughout his career, Ryan’s work has contributed to numerous awards including at the Effies, Ogilvy Awards, CMAs and Marketing Awards. Ryan regularly participants in industry events and award shows, and he volunteers his time working with students.

Ryan studied advertising at Mohawk College and law at the University of Ottawa.


Ben Seaton
CEO
UM

Ben brings a wealth of experience to his pivotal role as CEO of UM Canada, with over 18 years in the industry and significant client-side expertise. As EVP Client Business Partner, Ben drove successful new business acquisitions for UM and managed critical clients in Canada. His talent and passion earned him and his team multiple awards, recognizing the exceptional work and results created in partnership with his clients. Before joining UM, Ben held various client-side positions at major brands, including Nike, Coca-Cola, and Anheuser-Busch InBev.

Ya Shan Waley
Chief Marketing & Communications Officer
North York General Hospital Foundation

Ya Shan is a seasoned marketing and communications leader with over 20 years of experience in the private and non-profit sectors.  She is currently Chief Marketing & Communications Officer at North York General Hospital Foundation, supporting the #1 community academic hospital in Canada and one of the top 100 in the world, where she leads all marketing, communications, branding, and donor experience. Prior to her current role, Ya Shan was Senior Director, Marketing & Communications at True Patriot Love Foundation, one of Canada’s most respected military charities that provides support to serving members of the Canadian Armed Forces, Veterans, and their families. Ya Shan also spent over a decade in progressive marketing and communications positions at TELUS, one of the country’s largest telecommunications companies. This included roles leading the company’s largest charitable partnerships, managing strategic communications for senior leaders, and developing large-scale national marketing campaigns for the company’s award-winning brand.



For submission inquiries, please contact Clare O'Brien at cobrien@brunico.com.
For partnership inquiries, please contact Neil Ewen at newen@brunico.com.