2022 Jury

Bob Park
Chief Brand Officer
GE

Bob Park is the Chief of Brands for GE, Café, Monogram and Haier Appliances in Canada. In addition to corporate communications and branding, his responsibility encompasses public relations, digital, advertising, promotions, and training initiatives.

Drawing on more than 15 years of sales and marketing experience, including leadership roles with globally recognized home electronics and computer brands, he is a proponent of digital innovation as well as a retail execution strategist. While at Samsung, Bob was the architect for successful product launches such as large format commercial displays as well as personal laser printer technology. He most recently led the Monogram brand of luxury appliances to prominence in the Canadian market using an unprecedented ‘digital-first’ approach for that industry.

Bob holds a Bachelor of Commerce degree from the University of Alberta, as well as executive certification from Princeton University.

Shari Walczak
Co-Founder, Chief Strategy Officer
The Garden

Shari Walczak is Co-Founder of The Garden, one of Canada’s top independent creative and brand strategy agencies with clients including Sodastream, Roots, Jack Astor's, RBC Ventures, Rakuten Kobo, Tasco Appliances, Goemans Appliances, Mama Earth Organics, Fitzrovia Real Estate, Alida, and TradeRev. With both a Masters of Science Degree in Creativity and Change Leadership from SUNY Buffalo State and an HBA Degree from the Ivey School of Business at Western, Shari has built a reputation as a brand strategy expert, skilled facilitator, and workplace change agent. 

Shari is a passionate advocate for creativity, particularly in the world of education where she Chaired the founding committee for Equinox Holistic Alternative School, the TDSB's largest elementary alternative school. In addition, she is a contributor to The Collective Wisdom of High-Performing Women: Leadership Lessons from The Judy Project (published April 2019), and a proud SheEO™ Activator supporting other female entrepreneurs who are creating a better world.

Shari is also the mom to two highly-active teenagers with whom she shares a love of snowboarding, adventure travel, the Maple Leafs and watching episodes of Survivor and This is Us (something her boys will never admit to publicly).

Yvonne Anyon
VP, Marketing & Communications
London Drugs Ltd.

Yvonne is Vice President of Marketing & Communications at London Drugs. Since joining London Drugs in 2018, she has advanced the marketing strategy of one of BC’s “most loved” brands by optimizing the marketing mix for owned, earned, and paid media to gain relevance, and creating meaningful customer connections.

Driving for a customer led experience is at the core of the marketing strategy Yvonne is pursuing for the London Drugs brand. By embracing and acting on the data generated from the LDExtras loyalty program and merging with the insights achieved through research and additional data sources, Yvonne is leading London Drugs on a path to a new level of personalized customer experiences.

Yvonne has a wide background in marketing covering the vendor and retailer perspectives in a variety of the companies that have informed the work she does for London Drugs. Starting with customer insights, crafting a differentiated strategy and working with talented creative and agency partners to deliver breakthrough work is her passion.

She achieved an MBA in Executive Management from Royal Roads University in 2018 and holds a Bachelor of Arts from the University of Waterloo.

Dawn Bednarski
Sr Director, Cards Marketing
RBC

Dawn began her 18-year marketing career agency-side, working with brands like Disney, Ubisoft, Coca-Cola, Minute Maid and Unilever. She moved client-side to Sun Life Financial, where she helped lead national brand campaigns and then shifted to focus on digital marketing, given the growing importance of these channels.

She moved over to RBC to support Insurance Marketing and then spent 2 years as Head of Marketing for RBC Ventures, where she led a rock star team of over 50 growth & digital marketers, supporting 15 start-ups that aim to provide value to Canadians, beyond their traditional banking needs.

Dawn just moved inside the bank at RBC this spring as Senior Director, Cards Marketing, overseeing all credit card portfolios.

Wain Choi
Executive Creative Director
Zulu Alpha Kilo

Wain has returned to Toronto after 16 years abroad, most recently as Chief Creative Officer/EVP at CJ Live City in Seoul, Korea. His well-respected career has taken him across the globe to Europe and Asia. He has held leading creative roles in major global advertising agencies including Cossette, Young & Rubicam, Dentsu, Ogilvy and Cheil Worldwide. Wain has extensive experience in leading global brands such as Nike, Coca-Cola, GM, Ford, Toyota F1 and Samsung.  

His works have been recognized and awarded at Cannes Lions, D&AD, The One Show, Clio Awards, London International Festival, New York Festival, Spikes, Adfest and others. In addition, his extensive jury duties include Cannes Lions, D&AD Foreman Jury, The One Show, Spikes Jury President, Adfest Jury President, Cristal Jury President, AdStars Jury President, Clio, Dubai Lynx, Red Apple, New York Festivals, Kam Fan Award, etc. 

Wain Choi has been a keynote speaker internationally including Cannes Lions 2017, Dubai Lynx 2015, AdAsia Bali 2017, A Fireside Chat Singapore Advertisers Association 2017, Goafest India 2018 and Brand Magic Summit Mauritius 2018.

Ingrid
Enriquez-Donissaint
Director, Strategic Planning
Tam-Tam\TBWA

A brand collaborative problem solver and cultural 'flâneuse’, Ingrid masterfully infuses her projects with astute savoir-faire. She’s obsessed with morphing brand/business challenges into compelling consumer and society solutions, using her ethnography and behavioural design lenses.

Currently Strategic Planning Director at Tam-Tam/TBWA (Héma-Québec, STL, Ville de Laval, MTY, etc.), Ingrid has also co-crafted for various industries (Telus, Videotron, GSoft, McDonald's, ALDO, Jardin William, Google’s Sidewalk Labs, etc.).

Ingrid has broadened her entrepreneurial horizons when she co-founded Diner en Blanc Haïti, alcove & Pre&ent. Her passion for society and the arts is fed through her involvement as a committee member at La Vie des Arts magazine, Welcome Collective and A2C’s Diversity, Equity and Inclusion committee.

Emma Eriksson
Fractional CMO

Emma Eriksson is an innovative marketer, strategic business leader and growth creator. 

She has a passion for purpose marketing and believes brands that bring people joy and help solve real human problems can drive logic-defying value, accelerate growth and at the same time make a positive difference in the world.

During her 20+ year career at General Mills Canada, where she most recently served as VP of Marketing, she led many award-winning campaigns such as Honey Nut Cheerios' “Bring Back the Bees”, which won the CMA´s Best of the Best in 2016, and Nature Valley’s “Rediscover the Joy of Nature“. She was part of the General Mills team recognized as Marketing Magazine’s Marketer of the Year in 2014 and she was selected as one of Canadian Grocer’s Star Women in 2016. 

In her free time, she loves travelling, especially to her native Sweden and beautiful Greece. She's the conductor of a children's choir and fully embraces her role as soccer mom and Tik Tok partner to Josephine (15) and Jakob (12).

Helen Galanis
CEO
Initiative

As CEO of Initiative, Helen leads a growing Canadian team in a relentless pursuit of excellence.

Applying her skills as a former client, Helen values diverse skill sets, spurring her to build a team of passionate experts with varied backgrounds in marketing, media, tech, experiential, and sales. A dedicated leader, Helen is personally involved and invested in helping clients navigate the new media landscape through cultural connections that drive meaningful business outcomes.

Under Helen's leadership, Initiative was named Strategy’s 2019 and 2021 Media Agency of the Year and WARC’s Top 50 Most Effective Media Agencies in the World. She was also awarded Strategy’s 2019 Media Leader of the Year.

Andrea Isbester
CSO
Publicis

As the CSO at Publicis, Andrea brings over twenty years of experience on both the agency and client side of the business, dedicated entirely to strategic planning. Her passion is for the creative and ensuring the work, works. 

She is the definition of collaborative, inspiring all to get to the heart of the business challenge, masterfully facilitating planning sessions, writing impactful brand strategies and crafting briefs 

designed to unleash the power of creativity. She draws from a breadth of client experience and expertise including Visa, P&G, Johnson & Johnson, Pepsi, Tim Hortons and more recently the national launch of SkipTheDishes in 2018.

Andrea holds a business degree from the Rowe School of Business at Dalhousie University and is active on a number of boards including Parkinson Canada, Ontario Brain Institute and Loran Scholars Foundation.

Ed Lee
Director of Strategy
Venturepark

Raymond Ludwin
Senior Director, Promotional Marketing
Air Canada

Raymond leads a team responsible for all lower-funnel promotional and retail marketing across Air Canada. This includes route support; cross-sell of travel products; Aeroplan member lifecycle marketing, including Elite Status; and Aeroplan partner marketing, both FI and retail. Previously, when he joined Air Canada in 2018, he was the Project Leader responsible for the marketing launch of the transformed Aeroplan.

Raymond started his career in consumer research, both qualitative and quantitative.

He joined GWP Brand Engineering in 2000, eventually becoming Director of Strategic Planning. He then moved on to a similar role at Lowe Roche Advertising. His planning experience spans a wide range of categories, from travel and hospitality; media; financial services; automotive; food services; packaged goods; loyalty; and pharmaceutical.

In 2009, he joined Rogers Communications as Director, Brand Strategy. There, he was responsible for developing the brand platform for the newly merged cable and wireless divisions; and served as in-house planner for the company’s Marketing Communications division. From there, as Director, Corporate Affairs, he worked on Roger's reputation strategy. Furthermore, he led rebranding initiatives on a number of the media properties, including Chatelaine, Sportsnet, The Shopping Channel, and CityTV.

In 2013, he became Director of Brand Planning at Jackman Reinvention, a boutique consultancy specializing in end-to-end overhauls of international retail chains, and private brand development. His clients included Canadian Tire, Walgreens, and TGI Fridays.

Prior to joining Air Canada, he was the AVP of Brand and Collector Marketing at AIR MILES. In that capacity, he was responsible for deepening the appeal of the brand through social media, public relations, experiential and sponsorship marketing, and customer experience strategy. As well, he oversaw customer lifecycle management, from acquisition through to grooming, as well as marketing of the rewards portfolio.

Sarah Thompson
President
Dentsu Media

Michelle Campbell
VP, Strategy
Huge

A brand strategist by trade, Michelle has a passion for transformation and has had the pleasure of developing and reinventing brands, products, experiences and campaigns for clients including Best Buy, TELUS, Harley-Davidson, Kraft- Heinz, Labatt and more. Her work has been recognized in a number of creative and strategy award shows. 

As VP, Strategy at Huge she leads a team of strategists, analysts, product managers and researchers in designing user-centric strategies for experiences that drive measurable growth.

Prior to joining Huge, Michelle held strategy roles at a number of agencies including Taxi and Rethink, and also spent time in digital marketing for Sony Music Entertainment. In her spare time she is a new mother, music lover, frequent traveller and passionate mentor for women in technology and design.

Carissa Dougall
Managing Director, Customer Marketing Strategy
Bond Brand Loyalty

Carissa has an exceptionally unique history in the marketing space, starting her illustrious career in the pre-CMS and social days of CRM. Ever since, she has transcended the ongoing evolution of digital transformation, social media, integrated marketing, branding, and loyalty.

She has spearheaded campaigns and integrated marketing programs for award-winning agencies, including Gravity Partners Ltd, Bensimon Byrne, Digital Cement, and BBDO Canada. Her strategy work has touched every category—from automotive, financial, CPG, retail, telco, fashion, healthcare, and tech to pharma.

Most recently, Carissa joined Bond as Managing Director and Head of Strategy for the Customer Marketing practice. She has the pleasure of leading and building a team that delivers human-first, digitally-led strategies that fuel growth across a wealth of clients worldwide.

Matt Foulk
Freelance Strategist & Principal
Jolly Good

Senior strategic brand leader with over twenty years global experience at a variety of networked and independent agencies, working with major UK, US and Canadian clients.

Fractional CMO at iVirtual. Formerly EVP Head of Strategy at Sid Lee, Joint Head of Planning at Leo Burnett, International Planning Director at Ogilvy Chicago, Executive Planning Director at MARS Y&R. IPA, APG, MRS, IPM certified.

Jillian Hale
Manager, Brand Strategy and Products
Travel Alberta

Jillian Hale is digital marketing expert with over a decade of experience in the development and delivery of marketing campaigns in Canada and global markets. As Manager of Consumer Marketing at Travel Alberta, Jillian works alongside industry partners creation of strategic partner marketing programs that drive visitation to Alberta. Previous to Travel Alberta, Jillian developed high-impact digital marketing campaigns for WestJet, United Way of Calgary, and Mount Royal University. 

Jillian holds a Master of International and Intercultural Communications, a Bachelor of Communications, and professional certifications in Public Relations. In her spare time, Jillian enjoys a good Netflix binge and feeding her two young daughters copious amounts of snacks.

Shelagh Hartford
VP, Strategy
FCB Toronto

Passionate about digging into what drives people to act the way they do, Shelagh was elated when she found out being nosey about others was a viable career option. 

After a stint in the tech-startup world, Shelagh has been immersed in strategic brand planning, championing creative as a solution to solving business issues for her clients. She has helped form the strategies for globally recognized and awarded work for Air Canada, AB InBev, BMO, CDSS and others.

Sandra Huynh
Marketing, Sponsorships & Partnership Strategy
Sobeys

Sandra has enjoyed over a decade of experience in consumer marketing, on both the agency and client side of the business. Known for her passion for people, she’s driven by collaboration, and rallies the troops to create compelling campaigns that excite and deliver sustainable business results.

Currently at Sobeys as Sponsorship Strategy Marketing Specialist, she manages a portfolio of well-established brands and events like BIXI, Tokyo and Beijing Olympic Games, Montreal Canadiens and National Bank Open. Having started her career at Bleublancrouge agency in Branding & Design then Client Services, it was once she moved to the client side at TELUS that she discovered a love for the sponsorship industry and honed her strategic and experiential marketing skills.

Sandra holds a business degree from McGill University. Born and raised in Montreal, she loves eating her way through the city and wherever her numerous travels take her. During the pandemic, she needed to find creative outlets and started a side gig curating an online shop of second-hand furniture and housewares.

Fatima Israel
Chief Marketing Officer
EY Canada

Fatima is EY Canada’s Chief Marketing Officer and a member of the Canadian Leadership Team. Grounded in a business-to-human approach, Fatima is an advocate for putting people at the heart of transformation to drive innovation, catalyze progress and deliver on purpose. Marketing is more than just a passion of hers — it’s a true calling.

Leading all brand, marketing and communications functions, Fatima is transforming the end-to-end customer journey through digital acceleration, thought-provoking omnichannel programs and creative brand narratives. She boldly blends ambitious ideas with insights to show how we’re building a better working world for our people, our clients and our communities.

Bringing 20 years of experience, Fatima combines her deep industry expertise in telecommunications, technology, health services and fintech, with a strategic and data-driven lens to deliver business outcomes.

Passionate about leadership and advancing the marketing community, Fatima has been recognized in The Globe and Mail Report on Business Magazine’s Best Executives list in 2022, is an executive mentor and advisory council member for the American Marketing Association, and a regular judge for marketing industry award programs. In 2021, Fatima also led her team to a Gold Canadian Marketing Association Award for the firm’s Women. Fast forward campaign.

She holds a Bachelor of Commerce from the University of Toronto and an MBA from the Schulich School of Business, York University.

Elisabeth Jamot
VP, Creative Strategy
Sid Lee

Over the past 15 years, Elisabeth has worked in Strategic Planning utilizing a holistic approach, covering the spectrum of business, brand, digital, social and content. She's now a brand building specialist who believes in the power of branding and thinks big ideas drive activation plans. Elisabeth has been working successfully for both big international businesses and small local companies on campaigns that have been rewarded for their business results and creative value. Originally from Paris, she is a traveler who spent six months in Berlin, two years in London before finally arriving in Montreal in September of 2015. Elisabeth worked at DDB, BETC and TAXI before choosing Sid Lee in 2017.

Jean-Claude Kikongi
Director, Strategy Lead
Cossette

With a passion for strategy and communications, Jean-Claude knows how to provoke thought and play in a team. Fostering a mind that’s both creative and analytical, he always takes the time to listen, observe and evaluate before speaking.

Based in Montréal, he’s actively involved in national communications strategies for VIA Rail, nesto and General Mills in Canada. Having worked for three years in Toronto for foreign clients and brands with international deployment, he has direct knowledge of markets outside Québec.

Zach Klein
EVP, Head of Strategy, NFA Canada
No Fixed Address inc.

Hey. I'm Zach Klein. I'm the head of strategy at No Fixed Address in Canada. Good times. I've been working as a strategist in a number of different capacities since 2006 when I started in this crazy business at BBDO Toronto. While I do enjoy a good conversation on any type of strategy, my bread and butter is brand and creative. You can check out some of my work at freemoneydotcom.com. Please feel free to reach out and say hi

Christine Larouche
Partner & Strategy Director
lg2

Christine is not afraid of big communication challenges because she knows how to leverage creativity to solve them. Her secret? She listens. A lot. In her experience, Christine has realized just how critical listening is to understanding the problems that need to be addressed. Once the problems have been identified, she is known to apply her legendary rigour, enthusiasm and engagement to each and every assignment while ensuring that her clients are integrated throughout the process; working together to go beyond the brief.

Christine has quite a few years experience solving communication challenges - 16 to be exact. Now, Partner and Strategy Director at lg2, she has made her mark working with brands such as Familiprix, SSQ Insurance, Beneva, Les producteurs de lait du Québec, Canac, Krispy Kernels, Yum Yum, Mamzells and many notable Quebec government campaigns.

Jason Last
Partner, Strategy Director
Conflict

Jason is one of Canada’s most highly regarded brand strategists. Prior to co-founding Conflict, Jason served as Director of Strategic Planning at john st., and as a Senior Planner at Leo Burnett Toronto. He holds a master’s degree in English & Cultural Studies from Western University, as well as a master’s degree in Strategic Foresight & Innovation from OCAD University. Jason is also an Instructor in the Strategy and Planning program at Miami Ad School Toronto, Canada’s preeminent advertising school.

Eryn LeMesurier
Director of Brand Marketing
Neo Financial

Eryn LeMesurier is a seasoned brand strategist and business problem solver with over a decade of experience guiding strategy across a range of clients including BMO, Canadian Down syndrome Society, Fountain Tire, Foodland, OLG, Mondelez, and TD Bank.

Eryn spent her entire advertising career at FCB Canada, one of Canada’s top agencies, where she found her passion for using the power of creativity to change our world for the better, from tackling gender bias in finances to removing barriers to inclusion for people with disabilities. Eryn’s driven by the desire to unearth the hidden insights and unspoken truths in culture, and leveraging them into campaigns that build brand equity and performance.

Most recently, Eryn has embarked on a new chapter in Calgary as the Director of Brand Marketing and Strategy at Neo Financial, one of Canada’s fastest growing startups.

Rachel Leung
Senior Manager, Marketing
Tim Hortons

Rachel Leung is a Senior Marketing Manager with Tim Hortons and is honoured to be on the jury for the 2022 Strategy Awards. With over eight years in the marketing and advertising industry, Rachel has cultivated a holistic skillset having spent time agency-side (DDB Canada/Tribal Worldwide and Watt International) and client-side in brand marketing (Maple Leaf Foods, Weston Foods and currently, Tim Hortons). She has now found a specialty in brand building and marketing communications and with award-winning campaigns under her belt, she looks forward to the opportunity to review and celebrate this past year’s best strategy work in Canada.

Rachel holds an Honours Business Administration degree from the Richard Ivey School of Business at the University of Western Ontario.

Stephane Mailhiot
President
Havas Montreal

As President and Head of Strategic Planning at Havas Montréal, Stéphane Mailhiot ensures that the consumer remains at the centre of everything the agency does. He is also a conference speaker and leads training sessions about strategic creativity. Every Monday, Stéphane can be heard on the Montreal radio show Tout un matin on CBC radio, where he analyses and comments on current events in communications and marketing.

Shirley Mukerjea
Senior Marketing Director
PepsiCo

Shirley Mukerjea is the Senior Marketing Director for Frito Lay Core Brands at PepsiCo Foods Canada. Shirley has been with PepsiCo Canada for 11 years and has led several of the Company’s iconic brands, including Lay’s, Doritos, Gatorade and Tropicana. In her current role, Shirley leads a team of passionate marketers who build magnetic brands by creating breakthrough consumer engagement & innovation strategies.

Shirley graduated from the Schulich School of Business, York University and started her 16-year marketing career at Kraft Foods Canada, where she spent seven years across sales and brand roles prior to joining PepsiCo in 2008. Her experience spans across consumer & shopper marketing including brand strategy, advertising & communications, innovation & new business, sports marketing, and shopper solutions. Shirley is known for inspiring and coaching teams, building capability, and unleashing insights to create compelling consumer experiences that transform brands and deliver sustainable business results. An accomplished Marketer, Shirley has been recognized with several industry accolades including Cannes Gold Lion, Cassies, and Sports Marketing Clios, and continues to support best practice sharing in the industry through public speaking and awards judging in addition to guest lecturing at her alma matter.

Shirley was born in Indonesia and travelled most of East Asia with her parents as a child, thus sparking her love affair with travel. Her passion for discovery and learning through immersive experiences has led her to 30 countries with an endless list to go. While at home in Toronto, you can find her with family and friends, discovering the best of Toronto through sporting events, concerts, food, festivals and photography.

Nicole Pekerman
VP Marketing
GoodLife Fitness

Nicole Pekerman is a marketer with a passion for growing brands and businesses while building strong, successful teams. She’s known in industry for pushing for remarkable amplification to drive results.

Nicole is an accomplished marketer, mother and entrepreneur who has worked on some of the biggest brands in Canada. She recently took on a new role as VP, Marketing at Goodlife Fitness, the largest group of fitness club chains in Canada and the fourth largest overall in the world.

Prior to her role at Goodlife Fitness, Nicole developed and successfully exited a fitness app, Paid Workout. She spent majority of her career in Tier 1 CPG and QSR as VP, Marketing at Tim Hortons, Head of Marketing, Weston Foods and Kraft Heinz where she spent over 12 years starting as a product assistant and working up the ranks on some of the best global and local brands including Philadelphia Cream Cheese, KD, Kraft Peanut Butter, and Delissio.

Douglas Potwin
VP, Head of Strategy
Giants & Gentlemen

Doug is a strategist with over twenty-five years of experience at some of Canada’s top agencies. He is a minimalist at heart and that’s reflected in his approach to his craft which is based on the mantra that strategy about making choices. Throughout his career he’s helped clients in a range of categories make the right choices, clearly, as insights he’s mined have informed work that has won a number of awards in Canada and beyond.

When he isn’t exercising his professional curiosities about something or someone he can be found kicking a ball around the park with his kids or lamenting the fact he is a Toronto Maple Leafs’ fan.

Cheryl Radisa
VP of Marketing
SkipTheDishes

As VP, Marketing at SkiptheDishes, Cheryl leads a dynamic team of Marketing talent across multiple disciplines including marketing strategy, digital marketing, brand & media, partnership marketing & a creative studio.  Leading the team to explosive growth over the last few years and positioning SKIP as the leader in the food delivery space.  Her experience spans across several industries including Consumer Packaged Goods, Retail, Financial Services and now Technology with impact on market leading brands such as Quaker, Pepsi, Gatorade, Club House, TD and now SKIP.  She is known for building strong teams, driving results & driving innovative marketing solutions to brand & business challenges.

Sammy Rifai
Chief Strategy Officer
Initiative

Sammy is an award-winning connections planner with over a decade of experience spanning Toronto and Vancouver. Currently, the Group Strategy Director at One Twenty Three West, Sammy has worked on many first-to-market solutions and innovations for clients across North America. He prides himself on his ability to distill meaningful data, uncover actionable insights, and genuinely help brands solve business problems. When he’s not digging into strategy, he’s rattling off dad jokes, which his teammates really wish he’d stop doing. He won’t.

Pascal Routhier
Partner, Head of Strategy
Rethink Montréal

During his 15 years as a curious marketer, Pascal has engaged with several disciplines, including product development, sales, branding, communications, and consumer research. In parallel to his role as Partner and Head of Strategy at Rethink in Montréal, Pascal teaches marketing communications at HEC Montréal, Université de Montréal’s business school, where he demystifies a fast-evolving discipline to students who all use ad-blockers. He has advised several brands including A&W, Érable du Québec, Décathlon, Loto-Québec and MEGA, and has been consistently recognized in Strategy Magazine's Creative Report Card.

Min Ryuck
VP, Strategy
Performance Art

Min is a multi-disciplinary marketing strategist with almost 20 years of both client and agency side experience. Currently VP of Strategy at Theo, she loves solving complex business challenges through the intersection of creativity, design, comms, data and technology. As a result, she has a proven record of driving meaningful change for brands like Microsoft, Toyota, Telus, Capital Group, and McDonald’s.

While Min has received numerous awards and recognition from her peers, it is the resilience of her 4 year old daughter that she is the most proud of. She also sits on the board of the APG of Canada, helping to foster talent and growth within the planning community.

Trevor Thomas
VP, Strategy
VMLY&R

Trevor didn’t break into the ad game until his late 20s, but the experience he gained at the beginning of his professional life in fields like music, radio, sales and digital helped form him into the impossibly curious strategist that he is today.

In his 10+ years in the business, he has had the honour of working in some of Canada’s most highly respected strategy departments, and has had his work recognized both at home, and on the international stage. But what he’s most proud of is his work coaching and developing some of the top young talent in the country.

Trevor is a lover of music and story, always looking for new influences (from how the Beatles changed the way music is recorded, to how PIXAR designs characters) to bring into his work as a Strategist.