2019 Winners

Interval House

Freedom Tampons

Union

SilverNiche Strategy

Women in abusive relationships are always monitored, so the non-profit gave them the info they need to leave an abusive relationship in the one place a man never looks: a box of tampons.

The Silver Niche Strategy-winning campaign, created by Union, saw Freedom print each tampon with life-saving info, as well as a crisis hotline, and place boxes in public washrooms and also send them to counsellors, healthcare workers and the police (people who are in direct contact with victims of abuse).

Since launch, calls to the Interval House have increased by 176% and the response has been so positive that a second run of tampons is in the works.

Credits
Creative Agency: UNION Advertising Canada LP
Chief Creative Officer: Lance Martin
Managing Director: Catherine Marcolin
Director of Strategy: Josh Hansen
Strategist: Maxine Thomas
Creative Director: Adam Thur
Creative Director: Rica Eckersley
Art Director: Adam Thur
Copywriter: Rica Eckersley
Copywriter: Jennifer Canham
VP, Integrated Production: Jennifer Dark
Account Director: Kristine Lafreniere
Account Manager: Beatrice Dauphinais-Bourque

Client: Interval House

Boxes printer: CJ Graphics
Producer: Christine Chu

Tampon sleeves printer: Clockwork Productions
Producer: Frank Turner


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