Technology has led to new platforms and payment systems for merchants. Interac has services specifically designed to help small businesses navigate these changes, but many are unaware of its offerings. When it comes to advice, entrepreneurs tend to trust their peers. So Interac and Zulu Alpha Kilo created a branded podcast, called Earning Curve, that offered thought leadership in the form of business stories, which were easily digestible.

Dragons’ Den entrepreneur Michele Romanow hosted the podcast, and social videos and audio trailers introduced the show’s premise, guests and topics. The content-driven approach led to 90% of listeners feeling that Interac understands the needs of small businesses. The work also picked up a Silver in Content Strategy and a Bronze in Niche Strategy.