Material Requirements

All entries must supply a PDF word document explaining how it excels in the selected category. 

Case Entry Format (500 -750 words max): 

The challenge: Describe objectives and any issues to overcome, or opportunities to capitalize on

The key insight: Describe how you arrived at the insight and resulting concept 

The one-line idea: Distill how you applied the insight to brand advantage

The plan: Describe execution 

What happened/results: Impart impact

  • Did your strategy achieve planning goals? 
  • Was it the key influencer in the brand's current marcom direction? 
  • Did the planning drive success and influence change for the brand? Beyond the scope of the campaign? 
  • Did your strategy change the way the brand goes to market in any significant way, from marcom and media strategy to demo and distribution focus? 

Also include:

Dates: Launch and implementation period

Credits: Everyone who worked on the project. (If you are a winner, these credits will be published on our websites and in strategy magazine. They will also be used as submitted within strategy's Creative Report Card.)

Jury prizes:

If you wish to be considered for the data diving, research mastery & brief brilliance jury prizes, please submit relevant intel.


Visual material:

All entries must include a visual component for consideration. Summary videos are encouraged, but not mandatory.

Accepted file formats and sizes:

  • Videos must be: H.264 mp4 with file sizes less than 100MB and a running time less than or equal to two minutes
  • Images must be: JPEG and a maximum of 10MB each
  • Audio must be: MP3 format and a maximum of 10MB each

Submission of visual components online:

  • You will be able to upload visual components online for each entry in the Entry Dashboard.
  • You may also specify one file as a summary video during the upload process by selecting Summary Video in the drop down.
  • The following are the support file formats: Video: H.264 MP4, Audio: MP3, Documents: PDF, Photos: JPEG

Have questions? Need help?
Contact Zoe Sherwood at 416-408-2300 x237 or