Creative ideas come and go, but strategy can be forever.
The Strategy Awards, developed in association with the Account Planning Group of Canada, recognize the insights and ideas that strategists contribute to positioning and building brands’ success.
Ultimately, a great strategy can be the Eureka that changes how you look at everything your brand does, the blueprint for a fundamental shift in focus going forward.
The Strategy Awards recognize the work that made a big difference to brands’ go-to-market plans. The winners benchmark the planning that solved specific problems exceptionally neatly, recognizing the marketing strategy shifts that positioned brands in a new light.
The Strategy Awards are produced by strategy, Canada’s national marketing business publication, and were developed under the guidance of an advisory board comprised of senior executives from all sides of Canada’s marketing industry.