Inaugural Advisory Board

Jay Chaney

Chief Strategy Officer, Cossette

headshot of Jay Chaney

With close to 20 years of experience, originally beginning in pure-play digital, Jay is known for pushing himself, his team and his clients to look at the world differently, to question everything and to seek new ways for brand and audiences to connect. He seeks to break the rules of advertising and create an entirely new level of value for brands and consumers.

This approach has led to many noteworthy campaigns that have been recognized on a global level and have contributed to significant business gains for clients. It has also led to the creation to one of the most versatile Strategy teams in the industry, which currently services General Mills brands, McDonalds, Telus, Sick Kids, Intact Insurance, Canadian Olympic Committee, and Habitat For Humanity amongst many others.

Jay has previously worked with lg2, Tribal/DDB, Critical Mass, and Blast Radius.

Jennifer Davidson

Vice President, Marketing Communications, CIBC

headshot of Jennifer Davidson

In June 2015, Jennifer joined CIBC as the Vice President, Marketing Communications. In this role she brings her experience leading large scale campaigns and her strength in building strong marketing teams. She is responsible for brand strategy, marketing planning and the development and delivery of integrated marketing communications for the bank.

Prior to this she worked at Molson Coors based in Canada, the US and international markets leading brand strategy and marketing for iconic beer brands including Coors Light, Molson Canadian and Creemore Springs. Jennifer started her marketing career at Unilever Canada where she managed a broad range of home and personal care brands. Jennifer is very involved in the Canadian marketing community as Chair of Jury for Cassies in 2015, past Board member of ACA and guest lecturer at Queen’s University MBA program.

Susan Irving

Senior Director of Marketing, PepsiCo Canada

headshot of Susan Irving

Susan Irving is the Senior Director of Marketing for the Frito-Lay Portfolio at PepsiCo Foods Canada. Susan has been with PepsiCo Canada for over 10 years in increasingly senior roles and has worked on several of the Company’s iconic brands. In her current role, Susan leads a team of passionate Marketers who create successful and memorable campaigns, and drive profitable growth, for brands like Doritos, Tostitos, Cheetos, Ruffles and Lay’s.

Susan’s 17-plus years of business experience spans across all aspects of consumer marketing including brand strategy; advertising and communications; P&L management; cross functional team leadership; media planning: digital; social media; innovation; public and corporate communications; sports and event marketing and consumer insights. Susan is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.

As an accomplished Marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, The Bessies, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30.

An avid sailor, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. She holds a board position with the Leaside Hockey Association; a judge for the Globe and Mail’s Young Marketers Competition and the CMAs; a key note speaker for several North American Conferences and is an active supporter of TenThousandCoffees.com – a program dedicated to connecting today’s experts with tomorrow’s trail blazers.

Ricardo Martin

VP Personal Care & GM Kalina - Russia, Ukraine, & Belarus

headshot of Ricardo Martin

A passionate and eloquent marketer, Ricardo (“Dickie”) Martin, has led teams for Unilever across Canada, Latin America, Eastern Europe, London and New York. He brings a world of award-winning experience to his current position as VP Personal Care & GM Kalina - Russia, Ukraine, & Belarus.

A native of Argentina, he has helped architect market development models around the globe that have paved the way for the introduction and growth of multiple brands into #1 positions in multiple countries.

He is an innovator at heart, who also knows when it’s best to adapt the best practices from other markets to work locally. His education includes a Master of Business Administration (The London School of Economics and Political Science/New York University/HEC Paris) and a Bachelor's degree in Business Administration and Management (UCA - Buenos Aires, Argentina).

Brent Nelsen

North American Chief Strategy Officer at Leo Burnett

headshot of Brent Nelsen

Brent in his own words is powered by “culture and caffeine.” Under his strategic leadership, love for instigation and inspiration, Leo Burnett Toronto has been recognized globally and nationally, winning at virtually every strategy and creative awards show.

His contributions have received numerous recognitions: Effies, Ogilvy’s, Chiats, Cassies, London International Advertising Awards, Media Innovation Awards, Facebook Awards, ADCs and Cannes to name a few.

Prior to joining Leo Burnett Canada, Brent held the position of SVP Planning Director at DDB Chicago and SVP Planning Director at McCann Erickson World Group in New York.

How Brent works with people, approaches problem solving and thinks creativity was learned through years of training and toil as classical symphony musician.

Mark Smyka

Director of Communications, Cossette

headshot of Mark Smyka

Mark Smyka is Director of Communication for Cossette with responsibility for the agency’s external and internal communications.

Mark is a communications specialist and an authority on the marketing communications industry, having covered the marketing, advertising and film and television production industries as a journalist prior to joining Cossette.

In 1986, after stints as a daily newspaper and trade journalist, Mark co-founded Brunico Communications.

While at Brunico, Mark was intimately involved in the launch of: Playback, Canada’s film and TV production magazine; Strategy, a marketing trade publication; KidScreen, an international trade publication covering the youth market; and Boards magazine, another international trade publication devoted to TV commercial production.

Randy Stein

Partner, Creative, Grip

headshot of Randy Stein

At the age of 29, Randy was named creative director of a top Canadian creative agency, Palmer Jarvis DDB, Vancouver. There he led the agency to a then-unprecedented three-peat as strategy magazine's Agency of the Year. In 2002, Randy joined Grip Limited as a partner where he helped Grip win Marketing magazine’s “Agency of the Year” after less than three years in existence – another unprecedented feat.

Most recently, Randy was behind the first-ever feature film created by a brand: Kokanee’s The Movie Out Here, which has been recognized internationally as a groundbreaking piece of branded content. In 2014, he had the honour of judging the Branded Content and Entertainment category for the Cannes Lions Festival of Creativity and has been a speaker at branded content conferences in both Canada and the U.S. His work has been recognized by every major awards show including Cannes, One Show, D&AD and Communication Arts. Randy has had the privilege of working on iconic brands such as Honda, Kokanee, McDonald, Pizza Hut, Bell Canada, and KFC.

Ann Stewart

CEO of Maxus Canada

headshot of Ann Stewart

Ann is CEO of Maxus Canada, Canada’s fastest growing media agency, for 3yrs running, which she launched in 2012 for GroupM. Maxus represents some of Canada’s strongest brands and Ann has built it to an agency of 80 people with offices in Toronto and Montreal.

Ann is known as an innovative and engaged leader with 25 years of diverse media experience ranging from operations, strategic planning, buying and even selling of media. She has been in the GroupM family for over 10 years previously running Excelerator Media, as GM Managing Director.Before GroupM Ann was a partner in the Brainstorm Group, a full service communication agency, and previously spent 4 years selling OOH advertising.

Ann is a graduate of Humber College in Marketing, a graduate of the 4 year CAPP program and she serves on the board of the Canadian Media Directors Council. She is an active member of IAB, RCC and a former board member of NADbank.

Mark Tomblin

Chief Strategy Officer at Juniper Park TBWA

headshot of Mark Tomblin

A UK native, Mark started his advertising career in account management in London and was lucky enough to spend his formative years at leading UK creative agencies WCRS, Leagas Delaney and Collett Dickenson Pearce. Following a spell in a boutique market research consultancy, he moved into planning, where he has remained ever since.

His last role in London was at Leo Burnett, where he led a team of nearly 40 planners and researchers. His time there was capped by the agency winning two Golds in the globally prestigious IPA Effectiveness Awards in 2012 – the most the agency has ever won.

Mark came to Canada in January 2013 to head up planning at TAXI Toronto. Six months later, he was appointed their first network CSO. Under his strategic stewardship, the agency enjoyed a string of success at both the CASSIES and the Effies for clients such as Canadian Tire, Kraft Foods and Koodo, as well as an enviable new business record in 2015.

Mark is a Certified Member of the Market Research Society, a Member of the Institute of Practitioners in Advertising (UK) and Chair of the Account Planning Group of Canada. In addition, he has judged the APG Creative Planning Awards in the UK, been a jury member for the CASSIES, a finals judge for the North American Effies in addition to Co-Chair of the inaugural Strategy Awards here in Canada.

He joined Juniper Park\TBWA in May 2016.


Have questions? Need help?
Contact Jennifer Trinh at 416.408.2300 EXT 296 or jtrinh@brunico.com.