It was broke. You fixed it! Time moved on so you found a whole new reason for being - a new positioning, a new channel, new targets and a new way to go to market.
From the ground up, a blueprint for going to market. From brand new products and services to line extensions and innovation, the segmentation, positioning and marketing strategy behind the launch plan.
Evolution Strategy: Keeping it Fresh
Your brand has a formula that's been working and has been following it for years. So what's the plan for amping up the interest and evolving the strategy within the existing parameters?
There are more touchpoints, but engagement is getting harder, so what's the plan for compelling and impactful ways to reach consumers?
Challenger Strategy (AKA David & Goliath)
Budget wll always be an issue, so as the challenger brand, what's your strategy to level the playing field?
It's hard enough to reach a mass audience, how do you also find a way to reach out to specific consumer communities? From demos (multicultural, LGBT, boomers) to geography, effective targeting strategies.
Strategies for changing minds and saving lives. Government, advocacy, social issues, fund and awareness-raising.
Like it sounds. A transformational, category-mind-bending, disruption strategy.
Great planning leads to great work.
This award allows teams to recognize planners who provided the spark that led to brilliant creative and big brand ideas. Must be entered by a brand, media partner or agency creative lead - not the planner.
Grand Prix: The Jury will select the planning work that had most impact on the brand's results and future plans. A grand prix calibre strategy informs the way the brand goes to market in a significant ongoing way - from marcom and media strategy to demo shifts and distribution channels.
Contact Zoe Sherwood at 416-408-2300 x237 or firstname.lastname@example.org.